Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
- 1591396190 (hardcover : alk. paper)
- 9781591396192 (hardcover : alk. paper)
- 1417589051 (electronic bk.)
- 9781417589050 (electronic bk.)
- Blue ocean strategy [electronic resource]
- HF5415.153 .K53 2005
- Also available in online version.
|Item type||Current library||Home library||Collection||Call number||Copy number||Status||Date due||Barcode|
|Books||Perpustakaan Institut Latihan Statistik Malaysia Open Shelf||Perpustakaan Institut Latihan Statistik Malaysia||Reference||300 BLU 2012 (Browse shelf(Opens below))||C2||Available||00012346|
|Books||Perpustakaan Institut Latihan Statistik Malaysia Open Shelf||Perpustakaan Jabatan Perangkaan, Putrajaya||Reference||300 BLU 2012 (Browse shelf(Opens below))||c.1||In transit from Perpustakaan Institut Latihan Statistik Malaysia to Perpustakaan Jabatan Perangkaan, Putrajaya since 23/01/2020||00012345|
Includes bibliographical references (p. -229) and index.
Online version restricted to NUS staff and students only through NUSNET.
"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET.
Also available in online version.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2005.
Mode of access: World Wide Web.
System requirements: Internet connectivity ; World Wide Web browser ; Adobe Acrobat Reader.