Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
 Blue ocean strategy [electronic resource] 
W. Chan Kim, Renée Mauborgne. 
 - Boston, Mass. :  Harvard Business School Press,  c2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [223]-229) and index. 
<br/><br/> Online version restricted to NUS staff and students only through NUSNET. 
<br/><br/> "Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Boulder, Colo. : <br/>NetLibrary, <br/>2005. 
<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Internet connectivity ; World Wide Web browser ; Adobe Acrobat Reader. 
<br/><br/><label>ISBN: </label>1591396190 (hardcover : alk. paper) 9781591396192 (hardcover : alk. paper) 1417589051 (electronic bk.) 9781417589050 (electronic bk.) 
<br/><br/><label>LCCN: </label>2004020857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2005