TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190 (hardcover : alk. paper)
AV  - HF5415.153 .K53 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references (p. [223]-229) and index; Online version restricted to NUS staff and students only through NUSNET; Also available in online version; Electronic reproduction; Boulder, Colo.; NetLibrary; 2005
N2  - "Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET
ER  -